Delish Foods

Overview

Delish Foods was designed as a prototype of a promotional app/website to publicize ready-to-eat products. The client was a vendor who wanted to promote her products for various brands. The app was a concept design from its visualization to prototyping. It was a platform to promote local retailers in order help them connect with the customers and update the products.

Our Goal

Our Goals in this project were:
1) Research about the target audience and why people of a specific age group has more affinity towards ready-to-eat products.
2) To create a brand for the new startup and put it out there in the market.
3) To replace the old cumbersome method of the client to update food menu items and prices manually, with a seamless digital experience for her users.

what were we trying to solve?

'How can we create a seamless process to assist the retailers in helping them to easily update their customers with the dynamic change in products and their prices?'
Currently the client need to constantly update the brochures manually, when there is a change in the product list. The prices and availability of the products keep changing from time to time. It is a challenge, as it is not always possible to constantly contact all the customers in one go. There is a lack of communication between the distributor and the clients.

Our Solution

To solve this problem, we wanted to create a digital platform to help the user update the menu dynamically and promote the new venture successfully.

My Process

User Research

Qualitative Analysis

We interviewed 5 vendors who sold ready to eat products. Through the data we collected we found that the participants used social media as the main platform to promote their products. To inform their followers about new products or changes in prices they would manually update their brochure with the changes. Some of the difficulties that the participants reported included difficulties in connecting with customers through phone calls and as most feedbacks were received through word of mouth they were not documented and implemented.
These were the questions we asked during the customer interview for qualitative analysis:
'How do you sell your ready-to-eat products?'
''Which are the various ways in which you connect with your customers?'
'Are there any obstacles you face while connecting to them?'
'In a week or in a day how many customers do you get?'
'Are there any useful ways which you feel could help you increase your sales?'
'What kind of feedback have you gotten from your customers till date?'

Survey

What did we achieve?

Through interviews and observations, our goal was to understand our users. In order to empathize with our user base, we created a persona for better understanding. We also gathered insights on what are the key components that are essential from a vendor perspective. Some vendors also mentioned about sustaining the customer and how to increase the conversion rate.

Affinity Mapping

Based on the interviews and Surveys, I started collaborating with my peers to group common themes and statements gathered.

Designing Solutions

Recording Orders

One of the problems the vendor faced was keeping a track of her orders
She resorted to an excel file which had to be changed manually, every time a customer placed a new order.
Delish Foods give a solution in the form of an orders tab in the app
Vendor can view the order, be informed about what are the items and the number of items in the order

Empathy Mapping

Mapping the thoughts and emotions of our users helped us to empathize with them and make some informed decisions

We browsed through existing platforms and mapped down their limitations. This helped us narrow down our next steps.

Low Fidelity

Based on all the research we conducted, these were some of the wireframes we came up with
LO-FI WIREFRAME_1 (1)

Design System

Frame 201 (1)